Hollywood Casino Hotel Council Bluffs Project Advances with September 2026 Groundbreaking
Petra Weber · Sep 13, 2026

Hollywood Casino Hotel Council Bluffs Project Advances with September 2026 Groundbreaking

PENN Entertainment has scheduled the official groundbreaking for its new Hollywood Casino Hotel Council Bluffs on September 14, 2026, and the company intends to invest between 180 and 200 million dollars in the land-based venue that will replace the existing Ameristar Council Bluffs riverboat on the Missouri River.
The development marks a shift from water-based gaming to a permanent structure on land, and observers note that the transition aligns with broader industry trends toward fixed-location facilities that offer expanded amenities and year-round operations without the limitations of riverboat regulations.
Facility Specifications and Amenities
The new casino will feature more than 1,000 slot machines along with 25 table games, while dining options include the first Shake Shack location in the Omaha metro area and a Red Lotus Asian eatery that will provide additional variety for visitors; these elements combine to create a comprehensive entertainment destination rather than a standalone gaming floor.
Construction timelines project completion within 18 to 24 months after the September 14, 2026 start date, which means the venue could open as early as spring 2028 or as late as fall of that year depending on weather conditions and supply chain factors during the build process.
Economic and Employment Impact
The project is expected to generate 450 construction jobs during the building phase, and once operational the facility will support 50 permanent positions that cover gaming operations, food service, and hotel management; local workforce development programs in the Council Bluffs region have already begun coordinating with PENN Entertainment to identify training pathways for these roles.
Data from similar land-based conversions in neighboring states shows that such moves often increase annual visitor counts because the facilities can accommodate larger events and conferences that riverboats typically cannot host due to space constraints on the water.

Regulatory and Market Context
Iowa Racing and Gaming Commission records indicate that the existing Ameristar riverboat has operated under a license that permits this type of relocation and upgrade, and the new land-based license maintains the same gaming tax structure while allowing expanded square footage for non-gaming amenities; this regulatory framework supports the project without requiring new legislative approval.
Market analysis from regional tourism reports reveals that the Omaha-Council Bluffs metro area draws significant cross-border traffic from Nebraska, where gaming options remain more limited, and the addition of national brands like Shake Shack could further strengthen that draw by appealing to families and non-gaming visitors who accompany casino patrons.
Timeline and Next Steps
Site preparation work is slated to begin immediately after the September 14, 2026 groundbreaking ceremony, and PENN Entertainment has stated that vertical construction will follow once foundation and utility infrastructure are complete; the company will coordinate with local authorities on traffic management plans during the multi-year build to minimize disruption to nearby businesses and residents.
Industry observers tracking similar developments across the Midwest note that land-based conversions like this one often coincide with updates to hotel offerings, and the Council Bluffs project includes plans for a full-service hotel component that will replace any riverboat lodging limitations while providing modern rooms and meeting spaces.
Conclusion
The Hollywood Casino Hotel Council Bluffs represents a substantial capital investment by PENN Entertainment in the Iowa market, and the September 14, 2026 groundbreaking initiates a process that will deliver expanded gaming capacity, new dining concepts, and measurable employment gains over the 18-to-24-month construction window; updates on permitting milestones and hiring initiatives will continue to emerge as work progresses according to industry reporting and filings with the Iowa Racing and Gaming Commission.